This collab was a lot of fun! It all came into fruition after Russell Westbrook’s team reached out to Ample Creative founder, Norberto Garcia. The two sides spoke about Norberto coming on board to help document the day-to-day happenings for the sake of archiving & promoting certain events. Soon after the relationship between Westbrook and Ample began, Russ was traded from the Oklahoma City Thunder to Houston Rockets, which would segue into much more content than initially anticipated.